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Potato branding in the 18th century & the breeding of dutch salty potatoes.<br>

Mr. Antoine-Augustin Parmentier was known as the person who made the potato popular in Europe. He conducted a series of alternative branding strategies in order to highlight the beauty of the dirty little root, which had a hard time luring in the Europeans. Such publicity stunts where: hosting dinners where the potato was used notably and guests included e.g Benjamin Franklin; giving bouquets of potato blossoms to the King and Queen; and finally surrounding his potato patch with armed guards to indicate valuable crops, and then withdrawing the guards at night, so the civilians could ‘steal’ the potatoes.

<u>Salty potatoes:</u> with the Netherland’s long history of cultivating former sea-land, it doesn’t come as a surprise that the dutch now experiment with growing crops directly in sea water. Farmers in Den Hoorn, adopted old varieties of potatoes formerly grown close to the coast, and therefor better in withstanding the heavy floods of salty sea water. This cultivation method makes the potato quite climate resilient in terms of flooding and gives it a slightly more salty flavor.

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