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Koningsdag wortel tompoes: Difference between revisions
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The carrot is a simple root vegetable, of course, but its use in the past centuries has made it a very interesting subject: it is gone through, quite literally a ‘branding’, which has affected geo-politics in various ways. | The carrot is a simple root vegetable, of course, but its use in the past centuries has made it a very interesting subject: it is gone through, quite literally a ‘branding’, which has affected geo-politics in various ways. | ||
The english case:<br> | <u>The english case:</u><br> | ||
During WWII, Britain was going through to a severe shortage of food — to which the government answered with: the carrot. As it was a time of crisis, the agricultural ministry started to strongly encourage the production and eating of carrots through many advertising campaigns (even calling on Disney studios to design carrot mascots) which reached such a success that the british quickly were facing a huge overproduction of carrots (100.000 tons) | During WWII, Britain was going through to a severe shortage of food — to which the government answered with: the carrot. As it was a time of crisis, the agricultural ministry started to strongly encourage the production and eating of carrots through many advertising campaigns (even calling on Disney studios to design carrot mascots) which reached such a success that the british quickly were facing a huge overproduction of carrots (100.000 tons), which meant that creating another narrative to push the population to consume even more carrots was needed. The narrative chose by the british government was: night vision. | ||
Through many posters and scientific articles in the press, the government led the population to believe that carotene was responsible for the success of the pilotes of the british royal air force. These pilotes were, say, to be fed carrots in order for them to develop their vision in the dark. People thus tucked in to carrots, believing that the shortage of batteries would no longer be a concern as they would develop cats eyes and see better in the dark.<br> | Through many posters and scientific articles in the press, the government led the population to believe that carotene was responsible for the success of the pilotes of the british royal air force. These pilotes were, say, to be fed carrots in order for them to develop their vision in the dark. People thus tucked in to carrots, believing that the shortage of batteries would no longer be a concern as they would develop cats eyes and see better in the dark.<br> | ||
“<i>Night sight can mean life or death, eat carrots</i>” can you see written on war time posters. | |||
The dutch case:<br> | <u>The dutch case:</u><br> | ||
If one ingredient can embody the striking power of the dutch export, it is the carrot. | If one ingredient can embody the striking power of the dutch export, it is the carrot. | ||
May it be cultivated on all of the five continents, may it be red, purple, yellow, white, sweet, sour, short or long, the western world knows one carrot by heart: the orange dutch carrot.<br> | May it be cultivated on all of the five continents, may it be red, purple, yellow, white, sweet, sour, short or long, the western world knows one carrot by heart: the orange dutch carrot.<br> | ||
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Today, the monopoly of the orange carrot is the reason of this simple patriotic act. | Today, the monopoly of the orange carrot is the reason of this simple patriotic act. | ||
Nowadays, Exberry, a 35 years old independent company based in the Netherlands is producing food coloring by the ton. Its products are currently used in the food industry (to color sodas, biscuits and dairy products) by 70% of major manufacturers worldwide, in 70 countries. Produced with vegetal material, their best sellers is: orange (produced with carrots). The Netherlands are still coloring the world in orange. | Nowadays, <i>Exberry</i>, a 35 years old independent company based in the Netherlands is producing food coloring by the ton. Its products are currently used in the food industry (to color sodas, biscuits and dairy products) by 70% of major manufacturers worldwide, in 70 countries. Produced with vegetal material, their best sellers is: orange (produced with carrots). The Netherlands are still coloring the world in orange. | ||
The tompoes is, as the orange carrot is to the world, a staple of dutch culture. Consisting of a layer of pastry cream trapped between two layers of condensed puff pastry, the tompoes can be found, colored in pink everywhere in holland. | The tompoes is, as the orange carrot is to the world, a staple of dutch culture. Consisting of a layer of pastry cream trapped between two layers of condensed puff pastry, the tompoes can be found, colored in pink everywhere in holland. | ||
For king’s day however, the tompoes becomes the koningsdag tompoes and its pink icing is replaced by the color of the dutch royalty: orange.<br> | For king’s day however, the tompoes becomes the koningsdag tompoes and its pink icing is replaced by the color of the dutch royalty: <span style="color:orange">orange</span>.<br> | ||
In order for this dish to reach a greater level of resilience the puff pastry is swapped for two layers of candied carrot. Indeed, the puff pastry calls on the use of wheat (which is not a resilient grain) and an unnecessary amount of butter. Therefore, instead of using around 250g of cow butter and 250g of wheat, one carrot (a large winterpen which can be easily found in winter in the farms of northern holland) can do the job. By letting it simmer in a syrup of wild honey and water, you can get a bright orange sheet which will bring sweetness and a nice snap to the cake.<br> | In order for this dish to reach a greater level of resilience the puff pastry is swapped for two layers of candied carrot. Indeed, the puff pastry calls on the use of wheat (which is not a resilient grain) and an unnecessary amount of butter. Therefore, instead of using around 250g of cow butter and 250g of wheat, one carrot (a large winterpen which can be easily found in winter in the farms of northern holland) can do the job. By letting it simmer in a syrup of wild honey and water, you can get a bright orange sheet which will bring sweetness and a nice snap to the cake.<br> | ||
To top the cake off, the top layer of whipped cream is sprinkled with carotene powder (which is basically dehydrated carrot, blizzed up), which will able you to turn everything you might cook: carrot colored.” | To top the cake off, the top layer of whipped cream is sprinkled with carotene powder (which is basically dehydrated carrot, blizzed up), which will able you to turn everything you might cook: carrot colored.” | ||