About the Netherlands
In France, a law prevents the use of the word “viande” (or “meat”) to designate meat substitues. To the contrary, the english equivalent, ergo “meat”, can always refer to the fleshy parts of plants, fruits, nuts or eggs.
Competing with the UK, the equally liberal Netherlands seem to be reaching the first place in the race for industrial plant-based meat development in Europe. The land of the Netherlands is situated 25% under sea level. 17% is built on “polders”, which are artificial lands resulting from the drying of seas from the 17st century onwards. Despite these constraints and thanks to breeding and horticulture, the country is today the second biggest exporter of agricultural goods.
It is fair to say that the inhabitants of the country of Unilever do not romanticize nature, and their pervasive relationship towards industrial food is therefore not subjected to embarrassment.
With no surprise, the first human to have tried the first clean meat (produced in-vitro), in 2013, is the dutchman Mark-Post. The expensive production of the “Post-burger” was financed by Sergey Brin, founder of Google.